LIVE FROM PLEASANTON · NORTHERN CALIFORNIA
Vertically Integrated Sports Media · Est. 1995

THE FUTURE OF SPORTS IS VERTICAL.

Built on the Madden legacy. Anchored by Northern California's largest XR volume stage. Delivered through sixteen content verticals and one integrated revenue engine.

1995
Studio Established
106'×20'
LED Volume Stage
16
Content Verticals
$43M
Year 3 Target
Scroll · 01 of 10
CHAPTER 01 · Position

Not a media company. An operating system for sports storytelling.

Every other sports media brand is either production, distribution, or monetization. Goal Line Playbook is all three — under one roof, owned end to end, at commercial scale.

The GLP Thesis · 2026
01

Infrastructure

Goal Line Studios — 7,000 sq ft XR volume stage, Disguise media server, Stype tracking, Unreal + Unity pipelines.

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02

Programming

Sixteen content verticals spanning originals, sports, faith, educational, NIL, and branded partner work.

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03

Revenue Engine

Six integrated monetization streams — licensing, OTT, sponsorships, branded, originals, consulting.

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CHAPTER 02 · The End-to-End System
REC · GOAL LINE STUDIOS
CAM 01 · 4K
CAM 02 · 6K RED
John Madden — The Madden Playbook
Delivered · Broadcast Ready
01 · IT STARTS WITH A LEGACY
Every story begins with a voice.
One coach. One icon. One legacy that built the house this company still lives in.
02 · ON THE VOLUME
Then the stage appears.
Northern California's largest XR LED volume — 106′ × 20′ of immersive canvas.
03 · CAPTURED AS ORIGINAL PROGRAMMING
A production crew frames the story.
Documentaries, episodics, branded partner work — all shot at Goal Line Studios.
04 · ONE PARTNER, FROM IDEA TO AIR
Delivered as broadcast-ready brand media.
Licensing, OTT, sponsorships, distribution — the full revenue engine, owned end to end.
CHAPTER 03 · Infrastructure
Goal Line Studios · Pleasanton, CA

THE VOLUME. Northern California's largest XR LED stage.

106′ × 20′LED Volume
Stage Live · Calibrated

In 1995, Hall of Fame coach John Madden built Goal Line as his television production home. In 2023, we installed one of the nation's largest XR volumes. The same walls — now rebuilt for the next thirty years of sports media.

7,000
Sq Ft Stage
$4.2M
Tech Asset
250
Seat Capacity
ICVFX
Disguise · Stype
Recently shot at Goal Line Studios
Toyota × Brock Purdy Paris 2024 Olympics Rugby Udemy Kodiak Robotics Machine Head — UNBØUND GLP Originals
CHAPTER 04 · Ecosystem

Sixteen verticals. One integrated system.

Hover any node to see how content flows across the ecosystem — every story produced in the Studios is engineered to move through multiple distribution and monetization paths.

Hover to explore.

Each node is a standalone vertical. Every connection is a revenue path.

Sports · Core
Mass Audience
Faith + Education
Branded + Service
16
Verticals
6
Revenue Paths
1
Stage
∞
Combinations
CHAPTER 05 · Originals

The flagship. The slate.

◉ LIVE FEATURE
Season 1 · Episode 01
THE PLAY
Host: Joshua Montgomery Premiere Season

The stories that changed the game.

Each episode takes a single iconic moment — one possession, one decision, one play — and breaks it down through interviews, archival footage, and cinematic recreation shot at Goal Line Studios.

60
Min Episodes
XR
Volume Shot
2026
Launch
Upcoming Slate
EP 01 Kobe / Shaq — The 2000 Alley-Oop In Post
EP 02 The Madden Archive — Vault One Development
EP 03 PAC-12 — Legends Rediscovered Development
EP 04 NIL — The New Business of College Sports Research
CHAPTER 06 · Leadership

The team that can actually deliver this.

Joe Madden
01 · Founder
Joe Madden
Co-Founder & CEO
Built Goal Line Studios into one of the nation's premier XR production facilities. 31+ years in sports, television, and film production. Son of John Madden; producer of 10 seasons of the All-Madden Team and executive producer of Oscar-nominated The Cooler.
Chris Montgomery
02 · Founder
Chris Montgomery
Co-Founder & President
Multimedia entrepreneur and creative director with two decades across design, strategy, and brand. Founder of Trinity Strategic Solutions. Architects the operating system that turns GLP's infrastructure into integrated programming and revenue.
Ben Gilliland
03 · Executive
Ben Gilliland
SVP — Digital Community & Editorial
Digital community strategy, editorial direction, and audience development across GLP's owned properties and partner channels. Leads how GLP's storytelling reaches and retains its audience.
Anna Roberts
04 · Executive
Anna Roberts
SVP — Partnerships
Business development, tiered sales architecture, strategic partnerships across sports and entertainment.
Chris Moeser
05 · Executive
Chris Moeser
SVP — Production & Strategy
Oversees production planning and executional strategy across GLP's programming slate and partner engagements. Connects the creative vision to the production realities that ship finished work on time and on budget.
Brian Adams
06 · Executive
Brian Adams
SVP — Marketing & Sponsorships
Marketing strategy, sponsorship activation, and integrated brand partnerships. Builds the demand engine that turns GLP's programming into commercial outcomes.
Jeremy Olsen
07 · Executive
Jeremy Olsen
SVP — Creative & Content Strategy
Creative direction across GLP originals and branded partner work. Holds the creative standard from concept through final deliverable.
Sean Gosser
08 · Executive
Sean Gosser
VP — Podcasting & Talent Agency
Leads GLP's audio programming slate and talent agency operations. Builds the pipeline that identifies, develops, and represents on-camera and on-mic voices across GLP's content verticals.
Elijah Merrell
09 · Director
Elijah Merrell
Director — Programming
Content development across GLP's 16 verticals with an emphasis on original and episodic programming.
CHAPTER 07 · Revenue

The engine, quantified.

Six monetization streams. A three-year trajectory from partnership activation to full ecosystem scale. Toggle the years to see how the revenue mix evolves as infrastructure, programming, and distribution compound.

Projected Annual
$5M
Featured Partnership · Active

112 years. Hundreds of legends.

The PAC-12 conference sits on a century-plus of elite collegiate sports footage, stories, and athlete relationships. GLP built the turnkey system to digitize, produce, distribute, and monetize all of it — at zero cost to the conference.

112
Years of Archive
Every decade of PAC-12 football, basketball, Olympic sports.
6-Step
Turnkey Pipeline
Digitize · Curate · Produce · Distribute · Monetize · Report.
50/50
Revenue Share
Zero cost to PAC-12. GLP absorbs the production risk.
$3.2M
Year 3 Upside
Conservative Y3 projection across six monetization paths.
CHAPTER 08 · The Full Playbook

Every page. Every path.

A preview of the full site architecture. Each page gets its own dedicated experience in the production build — deeper storytelling, dedicated motion design, content-first structure.

01 · /about

About GLP

The full origin story. From John Madden's 1995 production home to the 2023 XR rebuild. Leadership philosophy. Investment thesis. Media kit and press assets.

origin-story thesis press-kit
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02 · /studios

Goal Line Studios

Full studio booking experience. Interactive 3D tour of the XR volume stage. Technical specs, rate card, Studio A / Studio B packages, client credits, availability calendar.

xr-volume-tour rate-card book-the-stage
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03 · /originals

Originals & Programming

The content hub. "The Play" as the flagship. Development slate. Episode trailers. Host bios. Production credits. Distribution partners. A cinematic viewing experience.

the-play development-slate episode-guide
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04 · /ecosystem

Content Ecosystem

Deep dive on all 16 verticals. Each vertical gets a full page — format specs, example programming, production requirements, monetization model, case studies.

pac-12 madden-archive faith · nil · podcasting
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05 · /partnerships

Partnership Pathways

Four partnership types — Sponsors, Distributors, Technology, Production. Interactive inquiry form. Revenue models. Case studies. Direct contact with the right exec for your path.

sponsor-partnerships content-licensing inquiry-form
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06 · /leadership

The Team

Full exec bios. Joe, Chris, and the GLP brain trust. Career credits, speaking engagements, podcast appearances, LinkedIn integration, direct contact routes.

founders executive-team advisors
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Let's build something real.

Partnerships, content licensing, studio bookings, and strategic conversations all start here. We respond to every inquiry within one business day.

Start the Conversation
Studios
5959 Coronado Ln
Pleasanton, California 94588
Partnerships
chris@goallineplaybook.com
Studio Bookings
bill@goalline.com
(925) 225-0811
Operating Hours
By Appointment
Monday – Friday, Bay Area time